Saving A Little, Changing A Lot: Optimizing ChildrenBelieve for Young Donors
Saving A Little, Changing A Lot: Optimizing ChildrenBelieve for Young Donors
The Problem
ChildrenBelieve is a leading non- profit organization dedicated to empowering children, families, and communities worldwide to overcome poverty and injustice.
They wants to increase their annual donations. They specifically want to engage Generation Z and Millennials, the two demographics that haven’t been as pro-active in donating lately.
